FOCUS on TOURISM

May 12, 2010 by  
Filed under Tourism

By Vicky Buck & Lindsay Fruchtl

May Update!

Hello Tybee, and hello to summer!

Usually our season doesn’t start until Memorial Day, but this year has been the exception. From everyone we’ve been speaking with and judging from our increased Visitor’s Center numbers it appears the season began as early as Easter weekend. This is great news for Tybee and we’re looking forward to a fantastic summer!

To recap April, Tybee was full of activity! All events including the Tybee Seafood Festival, Tybee Wine Festival, Turtle Trot, Patrick’s Big Finish and SCAD Sand Arts Festival went off very smoothly. We’d like to extend a special thank you to our Tybee Island Police Department for keeping our visitors and residents safe and sound through all of these events. Keep up the good work!

If you haven’t picked up the May/June AAA Going Places Magazine please do so. The June Tybee Tour of Homes and Beach Bum weekend are both featured in the latest edition. This is very exciting as their readership is high and many subscribers rely on this publication to help make vacation decisions. The latest accolade Tybee has received is “Top 10 Vacation Rental Hot Spots for 2010 by Tripadvisor”. This is so fabulous! As we all know Tripadvisor holds a lot of weight in the travel industry and this speaks highly of Tybee. Please be sure to include this one in your marketing materials.

We’ve been busy coordinating with Tybeefest for the Labor Day Beach Bash on September 5th. We will be having live beach music and fireworks again for this year’s bash so please start promoting to our guests and visitors. Last year was so nostalgic with the Swingin’ Medallions and fireworks in the background and this year promises to be just as great or better!

If you haven’t visited our website lately we strongly encourage you to do so. We continue to make the site more user friendly, have incorporated many of our Tybee Island Vacation Photo Contest photos and are updating content so we can better inform visitors about things to do and see on the island. Remember, to have a listing on TybeeVisit.com you must be a member in good standing of The Savannah Chamber of Commerce. If you’re interested in finding out more about chamber membership, please contact us.

Thanks to Tybee Vacation Rentals and Mermaid Cottages for participating in The Last Song sweepstakes that the Tourism Council is partnering with the State of Georgia UK office on. It’s coming along beautifully and if you’re interested in donating any prizes for this or other upcoming promotions please get in touch with Lindsay. There are always sweepstakes and promotions we’re working on that can give your businesses good exposure without a large cash investment.

On a State of GA note, the GDEcD Tourism Division at the State normally conducts a marketing grant process specifically related to tourism. This year due to budget cuts they have cut out this grant, but have come up with a plan that we believe is a great compromise. The GDEcD will allocate $25,000 to each Travel Region for advertising in print and online advertising using their “Georgia check list” ads. For every $1.00 a region agrees to contribute to this co-op, GDEcD would allocate an additional $2.00 with a cap of $25,000 raised by a region an additional $50,000 matched by the state. Potentially this would raise a total of $100,000 for a region in advertising creation and placements (the initial $25,000 state contribution + $25,000 raised by the region matched by an additional $50,000 from the state). Sounds promising and we look forward to working with the Georgia Coast Travel Association and GDEcD on this project. That’s all for now.

Make it a great Tybee day!

Vicky Buck | Sales and Operations Coordinator
vbuck@tybeevisit.com

Lindsay Fruchtl | Marketing Coordinator
lindsay@tybeevisit.com

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