Focus on Tourism – July 2010

August 4, 2010 by  
Filed under News, Tourism

Tybee Island Tourism Council Update!

Tybee Island is busy as we are into our peak summer season full force! Our season started early this year with our April Hotel/Motel tax report showing that for 2010, Tybee was up 7.4% compared to 2009. We are also seeing increased traffic in our Tybee Island Visitor’s Information Center with April’s visitor count up 20.90%, May’s up 21.60%, and June was up 4.93%compared to 2009!

Tybee had one of the best Fourth of July weekends on record packed with activities and higher than average visitors were on Tybee to enjoy a great time! Our July 3rd Fireworks Show was spectacular and new this year was Tybee Throws a Fit on July 2nd sponsored by Oceanfront Cottage Rentals. This was a one of a kind fitness event marking the one year anniversary of Tybee Island winning #1 Healthiest Beach by Health Magazine! Local fitness enthusiasts and personalities like Style Network’s Ruby Gettinger and celebrity trainer Michael Banks were in attendance to assist with the day’s activities!

From a marketing perspective the Tybee Island Tourism Council has been busy putting together our 2010/2011 Tybee Island Vacation Planner as well as updating our website Along with the Vacation Planner project we’ve been updating with the result being a more user friendly informative site for our visitors and potential visitors to find what they need to know for their Tybee getaway. New additions to thesite include updated pictures, new content, a Special Offers page and Tybee Blog. We are reaping the benefits of these improvements as visits to year to year are up 12.57% and the last month May 22, 2010-June 22, 2010 compared to the same to year are up 12.57% and the last month May 22, 2010-June 22, 2010 compared to the same to year are up 12.57% and the last month May 22, 2010-June 22, 2010 compared to the same time period in 2009 visits are up 36.05%. Recent accolades we’ve received our Top 10 Vacation Rental Hotspots for 2010 by  by TripAdvisor and Best Local Facebook Page by Connect Savannah.

Coming up are the Southeast Tourism Society’s (STS) Marketing College and the 2010 Governor’s Tourism Conference. Lindsay will be attending the STS Marketing College July 25-30 in Dahlonega, GA. This is a three year program where tourism industry professionals from throughout the South meet for a week of intense classes and networking opportunities. Lindsay is in her second year at the Marketing College. This year’s class topics include: Understanding the Heart of Your Visitor and Connect it to the Soul of Your Destination, Breaking Into the International Market Without Spending a Lot of Dollars and Creating Events Outside the Norm.

The Georgia Coast Travel Association and the Savannah Convention and Visitor’s Bureau hosted a Group Tour Planner/Travel Agent/Travel Writer FAM Tour the beginning of July where the 50 attendees were treated to a fabulous welcome reception at the Dolphin Reef Lounge!  The appetizers, beverages, and spectacular view of the ocean made for a great evening. Their trip will take them all down our Georgia Coast and will include a trip over to the Okefenokee Swamp!

Vicky will attend the Education Community Information Fair at Fort Stewart on July 28th.  This will be a chance to showcase Tybee Island as a great day trip or vacation destination for our military families.  The 2010 Governor’s Tourism Conference will be held August 30th-September 1st in Athens, GA. where Vicky, Lindsay and Tybee Island Tourism Council Chairman Amy Gaster will all be in attendance. Speakers include Roger J. Dow, President and CEO of the U.S. Travel Association, Bill Geist, President of Zeitgeist Consulting and Horst Schulze, Founding President and COO of Ritz-Carlton. The Georgia Tourism division will be offering a Techno-Tourism Workshop on Monday August 30th jam packed with tips, trends and information for us to bring back and apply to our marketing strategy.

Vicky Buck / Sales and Operations Coordinator
Lindsay Fruchtl / Marketing Coordinator

Office: 912-786-5444

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